Entrepreneur Training 

Cape May County Campus

NEW! Franchise Facts from A to Z

Have you been phased out of your job or are simply burnt out? Have you considered starting your own business? Ever wonder which franchise industries have the most potential? Then this workshop is for you!!

You will learn how to evaluate and find a franchise/business opportunity that is right for you based on your skill set, experience, goals and lifestyle preferences. Other important topics that will be covered include: owner-operator, semi-absentee, and area developer opportunities. Lastly, you will learn how to use your 401-K funds tax free as well as other financial strategies to start and fund your business.

PDEV-168 (3 hours)
Fee: $39

  • Section CW01 – Cape May County Campus
    Tuesday and Thursday, Oct. 23 and 25, 2018
    6:30-8 p.m.

NEW! Digital Marketing

Behavioral targeting and website retargeting are two of the hottest marketing strategies in digital marketing. Learn how these new trends shape the decision making process and how they can help to build a business. This session will provide an overview on tools, tactics, content, planning and strategy.

PDEV-139 (3 hours)
Fee: $39

  • Section CW01 – Cape May County Campus
    Thursday, Oct. 4
    6-9 p.m.

NEW! Pitch Perfect: Three Secret Weapons for Successful Pitches, Presentations, and Communications

Successful presentations for pitching or persuasion contain several key components (secret weapons) that make them stellar. When done correctly, these presentations can also be repurposed for additional exposure and brand development. For businesses, professionals, and startups pitching for support (monetarily or otherwise) or persuasion, there is often one key strategic component that is overlooked. It’s the one tool that will help win more money, build a community of backers, believers, and evangelists, and demonstrate commitment to the vision, as well as to the brand. For individuals, these ‘secret weapons’ will also help you to be heard, to start a movement, or to get hired.

Most importantly, the right presentation and pitch can bring a vision to life! A well-told story is one of the strongest, most effective ways to connect with an audience at an emotional level.

In this interactive workshop, students will learn:

  • What a story is and why it matters;
  • The seven key elements for creating a stellar story within a pitch or persuasive presentation;
  • How to use stories (across platforms) to build their brand, following, or movement;
  • Additional elements to build a powerful pitch;
  • The different types of pitches, and when to use each;
  • How to create several stories for an arsenal of call-to-action strategies that are appropriate for different occasions and audience (investors, vendors/supplies, bankers, potential clients, even employers/employees);
  • Successful presentation techniques that demonstrate confidence. Bring something you are working on, or what you would like to pitch, and we’ll help you craft what you need for the best results.

PDEV-167 (3 Hours)
Fee: $39

  • Section CW01-Cape May County Campus
    Wednesday, Oct. 3, 2018
    6-9 p.m.

NEW! BYOB Build Your Own Brand: Strategies for Success

Have you ever Googled yourself? What you find is your personal brand. It’s out there for anyone to see—your employers, clients, and co-workers. This is why taking control of your online presence is important. Join us for this workshop for a discussion on how to build a strong personal brand and how to monitor your online reputation.

Attendees will learn:

  • How to develop your unique selling proposition (USP)
  • How to define your brand voice and values
  • What tools should be in your branding toolbox
  • Search engine optimization tips
  • Tips & tools for monitoring your brand

PDEV-174 (3 hours)
Fee: $39

  • Section CW01-Cape May County Campus
    Thursday, Nov. 29, 2018
    6-9 p.m.