Entrepreneur Training 

Cape May County Campus

NEW! On Camera Basics - Getting you and your business on video

Does video fit into your business but not sure where to start? We’ll go over why video works, how to make it work for you, choosing a topic and delivery style, setting your point of view, what to wear, what equipment and how to set yourself up for success. If there’s time, and you come prepared, we will even be set up to record your intro video that can be used in a variety of places. Also included are workbooks, templates, and checklists.

PDEV-175 (3 hours)
Fee: $39

  • Section CW01-Cape May County Campus
    Wednesday, February 13, 2019
    6-9 p.m.

Explore Careers

NEW! Getting Started with Podcasting

Is podcasting something for you and/or your business? Come find out how easy it is to get started, how to develop a successful podcast, what equipment you will need, how to scale, how to monetize, how to promote, and even how to be a guest on other shows. Find out what it takes! Workbook, templates, checklists included. 

PDEV-176 (3 hours)
Fee: $39

  • Section CW01-Cape May County Campus
    Wednesday, March 13, 2019
    6-9 p.m.

NEW! Franchise Facts from A to Z

Have you been phased out of your job or are simply burnt out? Have you considered starting your own business? Ever wonder which franchise industries have the most potential? Then this workshop is for you.

You will learn how to evaluate and find a franchise/business opportunity that is right for you based on your skill set, experience, goals and lifestyle preferences. Other important topics that will be covered include: owner-operator, semi-absentee, and area developer opportunities. Lastly, you will learn how to use your 401-K funds tax free as well as other financial strategies to start and fund your business.

PDEV-168 (3 hours)
Fee: $39

  • Section CW02 – Cape May County Campus
    Tuesday and Thursday, March 12 and 14, 2019
    6:30-8 p.m.

NEW! Digital Marketing

Behavioral targeting and website retargeting are two of the hottest marketing strategies in digital marketing. Learn how these new trends shape the decision making process and how they can help to build a business. This session will provide an overview on tools, tactics, content, planning and strategy.

PDEV-139 (3 hours)
Fee: $39

  • Section CW02 – Cape May County Campus
    Tuesday, February 5, 2019
    6-9 p.m.

NEW! Get the Results You Want by Perfecting Your ‘Pitch’: Master the Art of Persuasion, Storytelling, and Communicating for Your Business

Successful presentations are pitches for ‘something’: to open a door, obtain funding, encourage
movement, rally support, drive understanding. They can be short – such as an elevator pitch,
parsed throughout marketing and sales efforts, or long form.

All contain several key components, that when understood, can be used as secret weapons to stand apart from the competition and help you gain the results you want to achieve. There is often one key strategic component that is overlooked; which will help win more money, build a community of backers, believers, and evangelists, and demonstrate a commitment to the vision, as well as to the brand. For individuals, these ‘secret weapons’ will also help you to be heard, to start a movement, or to get hired.

Most importantly, the right presentation and pitch at the right time, with the right components can bring a vision to life! We will help you understand the components and how to apply them so you can achieve the results you are looking for from your pitches.

In this interactive workshop, students will learn:

  • The seven key elements for creating a stellar pitch or presentation
  • How to use stories (across platforms)
  • The different types of pitches, and when to use each
  • How to create several stories for an arsenal of call-to-action strategies that are appropriate for different occasions and audience (investors, vendors/supplies, bankers, potential clients, even employers/employees)
  • Successful presentation techniques that demonstrate Bring something you are working on, or what you would like to pitch, and we’ll help you craft what you need for the best results.

PDEV-167 (3 Hours)
Fee: $39

  • Section CW02-Cape May County Campus
    Wednesday, April 3, 2019
    6-9 p.m.

NEW! Build Your Brand: Strategies for Success

Have you ever Googled yourself? What you find is your brand. It’s out there for anyone to see—your employers, clients, and co-workers. This is why taking control of your online presence is important. Join us for this workshop for a discussion on how to build a strong personal brand and how to monitor your online reputation.

Attendees will learn:

  • How to develop your unique selling proposition (USP)
  • How to define your brand voice and values
  • What tools should be in your branding toolbox
  • Search engine optimization tips
  • Tips & tools for monitoring your brand
PDEV-174 (3 hours)
Fee: $39
  • Section CW02-Cape May County Campus
    Tuesday, March 19, 2019
    6-9 p.m.

NEW! Marketing to Millennials (and everyone else)

Millennials, Millennials, everywhere! How do you reach the largest and most influential generation? And wait, what about the baby boomers and the neglected middle child, Generation X? This session will cover best practices, case studies, and trends on how to attract and retain millennials. You will also learn strategies for using digital marketing to reach the generations who came before millennials. Learn techniques for building a strong brand while integrating nostalgia. 

PDEV-177 (3 hours)
Fee: $39

  • Section CW01-Cape May County Campus
    Tuesday, February 26, 2019
    6-9 p.m.